Founder’s Squad - SureSwift Capital, Inc.

Customer-Centric SaaS in Practice: Inside Vitay’s Reference Check Software

July 25, 2025

Vitay keeps it simple on purpose. By focusing on what matters to customers, they’ve made reference checks faster and easier for hiring teams everywhere.

Portfolio Spotlight

What to Know Before You Sign a SaaS LOI

July 17, 2025

Evaluating a Letter of Intent (LOI) is one of the most important steps in selling your business. This guide walks through key LOI terms, red flags to watch for, and questions to ask so you can move forward with confidence.

Acquisitions

SaaS Tips

How to Prepare Your Startup to Be Exit-Ready and Built to Last

July 3, 2025

Whether you’re planning to sell your SaaS or just want smoother day-to-day operations, these 8 practical tips will help you build a stronger, more valuable business.

Acquisitions

SaaS Tips

New Users Located: What’s New at Storemapper in 2025

June 20, 2025

From global reach to real-world impact, discover how Storemapper is leveling up in 2025 with new integrations, language support, and customer wins.

Portfolio Spotlight

6 Reasons Every Entrepreneur Needs an Exit Plan Strategy

June 12, 2025

Even if your business is thriving, unexpected life changes or burnout can shift your plans. Learn why having an exit strategy early sets founders up for a greater payoff down the road.

Acquisitions

SaaS Tips

Neon-style envelope icon representing SaaS email marketing

SaaS Email Marketing: 7 Tips to Reach and Retain Users

May 29, 2025

Email is one of the highest ROI channels in SaaS. This guide breaks down 7 essential strategies to help you onboard, retain, and re-engage users more effectively.

SaaS Tips

How to Scale Smarter with Affiliate Marketing

May 22, 2025

Small and midsize businesses are under pressure to grow without ballooning their budgets or teams. See how Lodgify achieved exactly that using affiliate marketing and LeadDyno.

Portfolio Spotlight

SaaS Tips

How to Reach $1M ARR with B2B SaaS Lead Generation

May 8, 2025

We've acquired nearly 40 SaaS businesses over the years, and spoken with thousands of bootstrappers, so we have a good grasp on how to establish an efficient lead generation strategy. To assist founders and their teams, we've created this guide on B2B SaaS lead generation.

SaaS Tips

Investor

Founder

Blog

Customer-Centric SaaS in Practice: Inside Vitay’s Reference Check Software

What to Know Before You Sign a SaaS LOI

How to Prepare Your Startup to Be Exit-Ready and Built to Last

New Users Located: What’s New at Storemapper in 2025

6 Reasons Every Entrepreneur Needs an Exit Plan Strategy

SaaS Email Marketing: 7 Tips to Reach and Retain Users

How to Scale Smarter with Affiliate Marketing

How to Reach $1M ARR with B2B SaaS Lead Generation

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