Sharing SureSwift Insights

We are committed to sharing business, finance, and technology insights and learnings from our private equity practise and our experience overseeing and running businesses.

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Cross Sell & Upsell: Transforming Customer Trust into Revenue Without the Hustle

August 21, 2025

Most upsells fall flat because they feel pushy or irrelevant. Cross Sell & Upsell changes the game by helping Shopify brands surface the right product at the right time, based on real customer intent. This blog explores how thoughtful upselling builds trust, boosts revenue, and enhances the overall buying experience.

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Portfolio Spotlight
AI and SEO: The New Rules of Search Founders Need to Know

AI and SEO: The New Rules of Search Founders Need to Know

August 7, 2025

Ranking first used to be the goal. But AI is rewriting the rules of search. Discover how founders can stay visible, relevant, and drive engagement without relying on clicks.

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Business Tips
How Julien Francois Builds Trust as SureSwift’s CFO

How Julien Francois Builds Trust as SureSwift’s CFO

July 31, 2025

In this interview, SureSwift CFO Julien Francois shares how emotional intelligence, trust, and a steady leadership style help him support teams and drive progress across the company.

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Leadership
Customer-Centric SaaS in Practice: Inside Vitay’s Reference Check Software

Customer-Centric SaaS in Practice: Inside Vitay’s Reference Check Software

July 25, 2025

Vitay keeps it simple on purpose. By focusing on what matters to customers, they’ve made reference checks faster and easier for hiring teams everywhere.

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Portfolio Spotlight
Preparing to sign a SaaS LOI

What to Know Before You Sign a SaaS LOI

July 17, 2025

Evaluating a Letter of Intent (LOI) is one of the most important steps in selling your business. This guide walks through key LOI terms, red flags to watch for, and questions to ask so you can move forward with confidence.

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Acquisitions
Business Tips
How to Prepare Your Startup to Be Exit-Ready and Built to Last

How to Prepare Your Startup to Be Exit-Ready and Built to Last

July 3, 2025

Whether you’re planning to sell your SaaS or just want smoother day-to-day operations, these 8 practical tips will help you build a stronger, more valuable business.

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Acquisitions
Business Tips
Blue graphic with pin icon next to blog title "New Users Located: What’s New at Storemapper in 2025"

New Users Located: What’s New at Storemapper in 2025

June 20, 2025

From global reach to real-world impact, discover how Storemapper is leveling up in 2025 with new integrations, language support, and customer wins.

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Portfolio Spotlight
6 Reasons Every Entrepreneur Needs an Exit Plan Strategy

6 Reasons Every Entrepreneur Needs an Exit Plan Strategy

June 12, 2025

Even if your business is thriving, unexpected life changes or burnout can shift your plans. Learn why having an exit strategy early sets founders up for a greater payoff down the road.

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Acquisitions
Business Tips
Investor
Founder
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