Sharing SureSwift Insights

We are committed to sharing business, finance, and technology insights and learnings from our private equity practise and our experience overseeing and running businesses.

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Preparing to sign a SaaS LOI

What to Know Before You Sign a SaaS LOI

July 17, 2025

Evaluating a Letter of Intent (LOI) is one of the most important steps in selling your business. This guide walks through key LOI terms, red flags to watch for, and questions to ask so you can move forward with confidence.

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Acquisitions
Business Tips
How to Prepare Your Startup to Be Exit-Ready and Built to Last

How to Prepare Your Startup to Be Exit-Ready and Built to Last

July 3, 2025

Whether you’re planning to sell your SaaS or just want smoother day-to-day operations, these 8 practical tips will help you build a stronger, more valuable business.

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Acquisitions
Business Tips
Blue graphic with pin icon next to blog title "New Users Located: What’s New at Storemapper in 2025"

New Users Located: What’s New at Storemapper in 2025

June 20, 2025

From global reach to real-world impact, discover how Storemapper is leveling up in 2025 with new integrations, language support, and customer wins.

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Portfolio Spotlight
6 Reasons Every Entrepreneur Needs an Exit Plan Strategy

6 Reasons Every Entrepreneur Needs an Exit Plan Strategy

June 12, 2025

Even if your business is thriving, unexpected life changes or burnout can shift your plans. Learn why having an exit strategy early sets founders up for a greater payoff down the road.

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Acquisitions
Business Tips
Neon-style envelope icon representing SaaS email marketing

SaaS Email Marketing: 7 Tips to Reach and Retain Users

May 29, 2025

Email is one of the highest ROI channels in SaaS. This guide breaks down 7 essential strategies to help you onboard, retain, and re-engage users more effectively.

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Business Tips
SureSwift Capital portfolio highlight featuring LeadDyno with a blog title "How to Scale Smarter with Affiliate Marketing"

How to Scale Smarter with Affiliate Marketing

May 22, 2025

Small and midsize businesses are under pressure to grow without ballooning their budgets or teams. See how Lodgify achieved exactly that using affiliate marketing and LeadDyno.

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Portfolio Spotlight
Business Tips
How to Reach $1M ARR with B2B SaaS Lead Generation

How to Reach $1M ARR with B2B SaaS Lead Generation

May 8, 2025

We've acquired nearly 40 SaaS businesses over the years, and spoken with thousands of bootstrappers, so we have a good grasp on how to establish an efficient lead generation strategy. To assist founders and their teams, we've created this guide on B2B SaaS lead generation.

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Business Tips
Profitable Strategies to Build a Sustainable SaaS Portfolio

Profitable Strategies to Build a Sustainable SaaS Portfolio

April 25, 2025

It takes more than cash to grow a SaaS portfolio. Learn how discipline, smart acquisitions, and strong management can help you build a profitable and sustainable portfolio for the long term.

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Business Tips
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