How Ghost Inspector Delivers Fast, Reliable QA

You’re in the middle of making an online purchase when you click the checkout button, and nothing happens. You click three more times, but the site has stalled. How do you respond? Most people will simply move on without reporting the issue. A failed login, broken checkout, or form that won’t submit usually results in one common action: leaving.

For companies, those silent exits can add up, leading to losses in revenue and damaged customer trust. When support teams finally hear about the issue, there’s often no clear sign of what went wrong or when it started. Worse, the problem may have gone unnoticed for days.

That’s why more teams have turned to automation for their Quality Assurance needs. Automated QA catches problems as soon as they appear, which allows teams to fix them quickly and keep users active.

In today’s article, we’ll explore why automated QA has become essential for modern development. We’ll also detail how Ghost Inspector, a browser-based testing automation platform, has become one of the leading QA tools for teams with fast-moving development workflows.

Additionally, we’ll hear from Ghost Inspector’s new General Manager, Lindsay Thompson, as she shares insights from her first few months on the job, including her thoughts on what makes Ghost Inspector’s customer base so loyal and where the product is headed next. 

Let’s get into it!

Table of Contents

• Meet Lindsay Thompson, Ghost Inspector’s new General Manager
• Always testing: The shift to automated QA
• When small bugs become big problems
• Achieving peace of mind with every release
• What makes Ghost Inspector stand out
• Looking ahead: Next steps with Ghost Inspector

Meet Lindsay Thompson, Ghost Inspector’s new General Manager

Lindsay Thompson officially stepped into the role of General Manager at Ghost Inspector earlier this year, bringing a combination of operational experience, team leadership, and an extensive background in SaaS. Though she’s new to Ghost Inspector, Lindsay has held senior leadership roles across several portfolio companies at SureSwift Capital, including Docparser and Mailparser. She’s known for cultivating strong teams, empowering them to claim ownership over the product they support.

“In past roles, I’ve worked across a range of SaaS products with great teams and a variety of unique customer bases,” Lindsay details. “Each one teaches you something different about how to grow thoughtfully and support both the team and the customer.” 

Now a few months into her work with Ghost Inspector, she’s struck by the level of appreciation users express for the product. “You can tell that Ghost Inspector is really beloved by its customer base, and I think that’s a real testament to the product and support team,” she shares. “It’s been exciting to step into something that has such a solid foundation.”

Simplicity and speed play primary roles in how Ghost Inspector supports users from a variety of different sectors. “QA isn’t always the first hire, so having a product that’s accessible to all departments is key,” Lindsay explains. Not only has the need for broader access increased, but as development cycles speed up, and dependencies increase, the need for reliable, automated testing has only become more urgent.

Always testing: The shift to automated QA

Traditionally, Quality Assurance was managed at a slower pace. With larger teams and planned releases, testing would occur in stages. Today, that workflow is no longer viable. Now, updates roll out constantly across many microservices and environments, creating added downstream complexity. With deployments occurring multiple times a day, it’s easier for problems to be overlooked.

"It’s rarely just one person making changes to a code base,” Lindsay clarifies. “Usually, multiple people are working on different portions of code at the same time, and when that happens, it’s hard to know what might break. That’s the tradeoff with CI/CD. You’re moving quickly, but issues can slip through."

That’s why, over the last several years, there’s been a stark increase in the adoption of automated QA workflows. In 2025, more than 70% of organizations are utilizing test automation throughout initial development. Data supports the shift, showing that automated QA can reduce developer feedback response time by up to 80%. 

With leaner development teams and tighter timelines, it’s now much more difficult to keep up with every feature, browser, and deployment using a manual testing strategy. As Lindsay puts it, "That's the tradeoff with CI/CD deployment; when things are changing all the time, you need tests that run all the time.” With automated tests always running in the background, teams receive notification as soon as anything breaks.

“Imagine deploying something and worrying that you didn’t click every link or check every page,” Lindsay tells us. “Instead of trying to catch everything yourself, you can rely on alerts that tell you right away when something goes wrong.” This helps safeguard the user experience while also allowing teams to keep pace without losing quality. “When you’re able to depend on alerts to catch unseen issues,” she explains, “your team can invest their focus in the tasks that move things forward.”

When small bugs become big problems

Automated QA becomes even more valuable when you consider how easily things can go wrong in today’s modern developmental workflow. Even with strong processes in place, a small update can cause problems in unexpected places. And without regular testing, those issues are highly likely to go unnoticed.

Take a SaaS company in the process of updating their onboarding flow. They add a new step, which creates an issue in the handoff between screens. This prevents new users from converting, which no one realizes until the support team starts getting emails hours later. 

Or consider an e-commerce site that pushes a minor update. On desktop, everything looks fine, but on mobile, the checkout button no longer works. No mobile customers make purchases for half a day before the issue gets discovered, leading to a notable loss in revenue. 

Then there’s a content team managing hundreds of pages across a blog site. One small template change causes internal links to fail across dozens of pages, and no one clocks it until traffic begins dropping inexplicably.

“Small UI changes can easily ship without anyone noticing,” Lindsay details. “Buttons move, text changes, checkouts fail…these seemingly tiny issues can end up majorly impacting a business. That’s where Ghost Inspector steps in to act as a safety net.” 

Achieving peace of mind with every release

Alongside real-time alerts, Ghost Inspector offers cloud-based test storage and easy installation via browser extension. Users can build, edit, and schedule web tests without needing any coding knowledge, thanks to the simple click-through UX. “It provides value pretty much from day one,” Lindsay says, especially for teams that need a fast, dependable way to confirm that essential flows are working as expected.

Each Ghost Inspector test also includes screenshots and video footage, reducing mean time to resolution (MTTR) by giving teams instant visual context for failures. “The recorder, the screenshots—that’s what gets customers in the door,” Lindsay says. “They get comprehensive info when a test fails, so everyone on the team can use it and see what’s going on, not just the developers.”

All of this means teams can release with greater peace of mind. They know that core functionality (like form submissions, data rendering, and page behaviour across browsers) will be tested with every deployment. 

What makes Ghost Inspector stand out

As a product, Ghost Inspector’s “beloved” status can first be attributed to its accessibility. “It’s so easy and straightforward that customers are kind of blown away by how simple it is,” Lindsay explains.

Ghost Inspector also supports advanced testing needs with features like CI/CD workflow integration, custom JavaScript, unlimited parallel testing, and configurable tests for more complex scenarios. It integrates seamlessly with tools like Slack and GitHub, making it easy to incorporate into existing development workflows. With better access to continuous testing, teams can not only maintain a more powerful testing strategy overall, but they can use the time previously spent building and managing tests for more productive ends.

Beyond its features, Ghost Inspector’s support team is another standout. “We have a team that’s accessible and knowledgeable,” Lindsay says. “Our support members are available to assist at all levels of development knowledge, whether our customer is using us for a no-code solution, or leveraging JavaScript.” For teams that don’t have advanced technical expertise, this kind of help can make a big difference. “We’re bridging the gap for customers who aren’t as familiar with code, and we’re often building tests with them to help meet their goals,” she adds.

That hands-on approach is part of what fosters long-term loyalty. “We have a small team mentality and customers come first,” Lindsay continues. “Almost everyone on the team interacts with customers daily, and we try to be super responsive when people flag issues or request changes.”

Whether teams are just beginning to automate QA or already have a more technical setup in place, Ghost Inspector is built to support both ends of that spectrum. It gives teams the tools—and the help—they need to keep their products stable, regardless of who’s writing the tests.

Looking ahead: Next steps with Ghost Inspector

Ghost Inspector is continuing to expand its offerings, with a strong focus on making test creation even faster for users. One of the most exciting areas of exploration is agentic AI.

“We’re looking at how customers can simply describe what they want tested, and our system can handle the rest,” Lindsay describes. “For example, a customer might say, ‘Check every product link on this landing page,’ or ‘Verify that this form shows up across multiple pages.’ Instead of manually building that test, they’ll be able to use plain language and scale the test across their site.”

This shift is aimed at helping teams create broader test coverage and combat test debt with less headcount. As Lindsay puts it, “We already make it easy and accessible, but soon it’ll be even faster to build tests at scale.”

If you’re looking for a no-code/low-code automated testing tool, or an end-to-end solution to tie into your CI pipeline, you can sign up here for a free, full-access 14-day trial of Ghost Inspector, no credit card required.