Dream exits for bootstrapped founders. Sell your SaaS business.
Portfolio
We’re growing our SaaS portfolio.
When you sell to SureSwift Capital, you can be sure that your customers and your team will be taken care of. Our business model is to own and grow SaaS businesses by providing exceptional value to your current and future customers.
What we do best
Entrepreneurial
We get entrepreneurial founders. We’re entrepreneurs who have built and exited companies, too.
Relationships
We cut frustration and confusion from the purchase process, and build in trust and teamwork.
Growth
Our companies grow under our care, with teams like our Founders Squad to nurture them.
TESTIMONIALS
What founders say
Who We Are
Meet our team
Kevin McArdle
CEO, Co-Founder
Tom Kincheloe
VP Product
Amy Stewart
VP Operations
Jim Bartek
VP Technology
Jared Huff
VP Finance
Chris Reedy
Head of Acquisitions
Marvin Russell
Growth Strategy Advisor
Kevin McArdle
CEO, Co-Founder
Amy Stewart
VP Operations
Jared Huff
VP Finance
Marvin Russell
Head of Growth
Tom Kincheloe
VP Product
Jim Bartek
VP Technology
Chris Reedy
Head of Acquisitions
Kevin McArdle
CEO, Co-Founder
Tom Kincheloe
VP Product
Amy Stewart
VP Operations
Jim Bartek
VP Technology
Jared Huff
VP Finance
Chris Reedy
Head of Acquisitions
Marvin Russell
Head of Growth
Contact Us
Send a message
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OUR BLOG
Latest articles
One Founder’s Journey from Bootstrapping in Indianapolis to Raising VC Funding in Silicon Valley and Back
Jell Founder, Ade Olonoh, has had a nearly life-long passion for programming and entrepreneurship. He fell in love with programming in a QBasic class back in High School, and paid for his College degrees in Computer Science and Mathematics by writing Perl code. Shortly after graduating, he started not one, but two companies. And that’s just the early part of his bio. Recently we chatted with Ade about his many experiences as a founder, from bootstrapping early startups in Indianapolis, to raising capital in Silicon Valley, and his recent sale of daily standup software, Jell, to SureSwift.
Founder Summit 2020 Is in Just Three Weeks. Last Chance to Register!
Running 30+ online and SaaS businesses, we know firsthand that founders are up to their eyeballs in strategic and tactical advice on building products and acquiring customers. There are enough blogs, books, articles and podcasts to fill every waking moment of the day with tips. But there are still some conversations we’re not having – the kind that can only be had with other founders in an open environment. That’s why we’re teaming up with Earnest Capital to host a PowerPoint and pitch free, founders-only event to kick off the new decade by having those conversations and forging new connections.
SureSwift Acquires B2B SaaS Startup, Jell
We’re thrilled to announce a new addition to our B2B SaaS portfolio with the acquisition of Jell, an online tool that enables collaboration and daily standups for technical teams. Founders Ade Olonoh, Michael Mattax and Jon Izquierdo launched the business in 2015, growing it to a fully-scaled platform that thousands of teams rely on to streamline their daily work.
One Founder’s Journey from Bootstrapping in Indianapolis to Raising VC Funding in Silicon Valley and Back
Jell Founder, Ade Olonoh, has had a nearly life-long passion for programming and entrepreneurship. He fell in love with programming in a QBasic class back in High School, and paid for his College degrees in Computer Science and Mathematics by writing Perl code. Shortly after graduating, he started not one, but two companies. And that’s just the early part of his bio. Recently we chatted with Ade about his many experiences as a founder, from bootstrapping early startups in Indianapolis, to raising capital in Silicon Valley, and his recent sale of daily standup software, Jell, to SureSwift.
Founder Summit 2020 Is in Just Three Weeks. Last Chance to Register!
Running 30+ online and SaaS businesses, we know firsthand that founders are up to their eyeballs in strategic and tactical advice on building products and acquiring customers. There are enough blogs, books, articles and podcasts to fill every waking moment of the day with tips. But there are still some conversations we’re not having – the kind that can only be had with other founders in an open environment. That’s why we’re teaming up with Earnest Capital to host a PowerPoint and pitch free, founders-only event to kick off the new decade by having those conversations and forging new connections.
SureSwift Acquires B2B SaaS Startup, Jell
We’re thrilled to announce a new addition to our B2B SaaS portfolio with the acquisition of Jell, an online tool that enables collaboration and daily standups for technical teams. Founders Ade Olonoh, Michael Mattax and Jon Izquierdo launched the business in 2015, growing it to a fully-scaled platform that thousands of teams rely on to streamline their daily work.
How to Value a Bootstrapped SaaS Business
SureSwift is in the business of acquisitions, so you might think a post on SaaS valuation from us is a conflict of interest. A founder obviously wants to sell for the highest number possible, and a buyer wants to buy for the lowest reasonable number possible. But there’s a sweet spot where the founder gets a dream exit — not just a good number, but also a good outcome for their customers and team — and the buyer gets a fair price. With 30+ acquisitions under our belts, we’re confident that we know a thing or two about that. We also get asked by a lot of people how we value a bootstrapped SaaS, so today we’re sharing the basic terms you should know, and things to consider if you’re thinking about selling your SaaS now or in the future.