Dream exits for bootstrapped founders. Sell your SaaS business.

Welcome to SureSwift Capital. We acquire SaaS businesses from independent founders and take them to the next stage of growth.
Sell your online business or SaaS

Portfolio

We’re growing our SaaS portfolio.

When you sell to SureSwift Capital, you can be sure that your customers and your team will be taken care of. Our business model is to own and grow SaaS businesses by providing exceptional value to your current and future customers.

We grow SaaS businesses

What we do best

Entrepreneurial

We get entrepreneurial founders. We’re entrepreneurs who have built and exited companies, too.

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Relationships

We cut frustration and confusion from the purchase process, and build in trust and teamwork.

Growth

Our companies grow under our care, with teams like our Founders Squad to nurture them.

TESTIMONIALS

What founders say

Moritz Dausinger

I really wanted to get the feeling that the person I sold to would be as committed to growing my company as I was. It’s an emotional thing.

Moritz Dausinger
Founder, MailParser & DocParser
Dale Mugford

For us, it was all the people. We wanted to surround ourselves with smart, forward-thinking people.

Dale Mugford
Co-Founder, WPTouch
Brock Ferguson

I liked how SureSwift said they wanted to keep and grow our business. They wanted an ongoing relationship with us as founders.

Brock Ferguson
Co-Founder, MySiteAuditor
Moritz Dausinger

I really wanted to get the feeling that the person I sold to would be as committed to growing my company as I was. It’s an emotional thing.

Moritz Dausinger
Founder, MailParser & DocParser
Dale Mugford

For us, it was all the people. We wanted to surround ourselves with smart, forward-thinking people.

Dale Mugford
Co-Founder, WPTouch
Brock Ferguson

I liked how SureSwift said they wanted to keep and grow our business. They wanted an ongoing relationship with us as founders.

Brock Ferguson
Co-Founder, MySiteAuditor

Who We Are

Meet our team

Kevin McArdle

Kevin McArdle

CEO, Co-Founder

Tom Kincheloe

Tom Kincheloe

VP Product

Amy Stewart

Amy Stewart

VP Operations

Jim Bartek

Jim Bartek

VP Technology

Jared Huff

Jared Huff

VP Finance

Chris Reedy

Chris Reedy

Head of Acquisitions

Marvin Russell

Marvin Russell

Growth Strategy Advisor

Kevin McArdle

Kevin McArdle

CEO, Co-Founder

Amy Stewart

Amy Stewart

VP Operations

Jared Huff

Jared Huff

VP Finance

Marvin Russell

Marvin Russell

Head of Growth

Tom Kincheloe

Tom Kincheloe

VP Product

Jim Bartek

Jim Bartek

VP Technology

Chris Reedy

Chris Reedy

Head of Acquisitions

Kevin McArdle

Kevin McArdle

CEO, Co-Founder

Tom Kincheloe

Tom Kincheloe

VP Product

Amy Stewart

Amy Stewart

VP Operations

Jim Bartek

Jim Bartek

VP Technology

Jared Huff

Jared Huff

VP Finance

Chris Reedy

Chris Reedy

Head of Acquisitions

Marvin Russell

Marvin Russell

Head of Growth

Contact Us

Send a message

Homepage Contact

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OUR BLOG

Latest articles

One Founder’s Journey from Bootstrapping in Indianapolis to Raising VC Funding in Silicon Valley and Back

One Founder’s Journey from Bootstrapping in Indianapolis to Raising VC Funding in Silicon Valley and Back

Jell Founder, Ade Olonoh, has had a nearly life-long passion for programming and entrepreneurship. He fell in love with programming in a QBasic class back in High School, and paid for his College degrees in Computer Science and Mathematics by writing Perl code. Shortly after graduating, he started not one, but two companies. And that’s just the early part of his bio. Recently we chatted with Ade about his many experiences as a founder, from bootstrapping early startups in Indianapolis, to raising capital in Silicon Valley, and his recent sale of daily standup software, Jell, to SureSwift.

read more
Founder Summit 2020 Is in Just Three Weeks. Last Chance to Register!

Founder Summit 2020 Is in Just Three Weeks. Last Chance to Register!

Running 30+ online and SaaS businesses, we know firsthand that founders are up to their eyeballs in strategic and tactical advice on building products and acquiring customers. There are enough blogs, books, articles and podcasts to fill every waking moment of the day with tips. But there are still some conversations we’re not having – the kind that can only be had with other founders in an open environment. That’s why we’re teaming up with Earnest Capital to host a PowerPoint and pitch free, founders-only event to kick off the new decade by having those conversations and forging new connections.

read more
SureSwift Acquires B2B SaaS Startup, Jell

SureSwift Acquires B2B SaaS Startup, Jell

We’re thrilled to announce a new addition to our B2B SaaS portfolio with the acquisition of Jell, an online tool that enables collaboration and daily standups for technical teams. Founders Ade Olonoh, Michael Mattax and Jon Izquierdo launched the business in 2015, growing it to a fully-scaled platform that thousands of teams rely on to streamline their daily work.

read more
One Founder’s Journey from Bootstrapping in Indianapolis to Raising VC Funding in Silicon Valley and Back

One Founder’s Journey from Bootstrapping in Indianapolis to Raising VC Funding in Silicon Valley and Back

Jell Founder, Ade Olonoh, has had a nearly life-long passion for programming and entrepreneurship. He fell in love with programming in a QBasic class back in High School, and paid for his College degrees in Computer Science and Mathematics by writing Perl code. Shortly after graduating, he started not one, but two companies. And that’s just the early part of his bio. Recently we chatted with Ade about his many experiences as a founder, from bootstrapping early startups in Indianapolis, to raising capital in Silicon Valley, and his recent sale of daily standup software, Jell, to SureSwift.

read more
Founder Summit 2020 Is in Just Three Weeks. Last Chance to Register!

Founder Summit 2020 Is in Just Three Weeks. Last Chance to Register!

Running 30+ online and SaaS businesses, we know firsthand that founders are up to their eyeballs in strategic and tactical advice on building products and acquiring customers. There are enough blogs, books, articles and podcasts to fill every waking moment of the day with tips. But there are still some conversations we’re not having – the kind that can only be had with other founders in an open environment. That’s why we’re teaming up with Earnest Capital to host a PowerPoint and pitch free, founders-only event to kick off the new decade by having those conversations and forging new connections.

read more
SureSwift Acquires B2B SaaS Startup, Jell

SureSwift Acquires B2B SaaS Startup, Jell

We’re thrilled to announce a new addition to our B2B SaaS portfolio with the acquisition of Jell, an online tool that enables collaboration and daily standups for technical teams. Founders Ade Olonoh, Michael Mattax and Jon Izquierdo launched the business in 2015, growing it to a fully-scaled platform that thousands of teams rely on to streamline their daily work.

read more
How to Value a Bootstrapped SaaS Business

How to Value a Bootstrapped SaaS Business

SureSwift is in the business of acquisitions, so you might think a post on SaaS valuation from us is a conflict of interest. A founder obviously wants to sell for the highest number possible, and a buyer wants to buy for the lowest reasonable number possible. But there’s a sweet spot where the founder gets a dream exit — not just a good number, but also a good outcome for their customers and team — and the buyer gets a fair price. With 30+ acquisitions under our belts, we’re confident that we know a thing or two about that. We also get asked by a lot of people how we value a bootstrapped SaaS, so today we’re sharing the basic terms you should know, and things to consider if you’re thinking about selling your SaaS now or in the future.

read more