Dream exits for bootstrapped founders. Sell your SaaS business.

Portfolio
We’re growing our SaaS portfolio.
When you sell your SaaS to SureSwift Capital, you can be sure that your customers and your team will be taken care of. Our business model is to own and grow SaaS businesses by providing exceptional value to your current and future customers.

What we do best
Entrepreneurial
We get entrepreneurial founders. We’re entrepreneurs who have built and exited companies, too.
Relationships
We cut frustration and confusion from the purchase process, and build in trust and teamwork.
Growth
Our companies grow under our care, with teams like our Founders Squad to nurture them.
TESTIMONIALS
What founders say
Who We Are
Meet our team

Kevin McArdle
CEO, Co-Founder

Tom Kincheloe
VP Product

Amy Stewart
VP Operations

Jim Bartek
VP Technology

Jared Huff
VP Finance

Chris Reedy
Head of Acquisitions

Marvin Russell
Head of Growth

Kevin McArdle
CEO, Co-Founder

Amy Stewart
VP Operations

Jared Huff
VP Finance

Marvin Russell
Head of Growth

Tom Kincheloe
VP Product

Jim Bartek
VP Technology

Chris Reedy
Head of Acquisitions

Kevin McArdle
CEO, Co-Founder

Tom Kincheloe
VP Product

Amy Stewart
VP Operations

Jim Bartek
VP Technology

Jared Huff
VP Finance

Chris Reedy
Head of Acquisitions

Marvin Russell
Head of Growth
Contact Us
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OUR BLOG
Latest articles
Buying and Selling SaaS: Evaluating Deals Beyond the Dollars
Presented by: SureSwift Capital and MicroAcquire
Whether you’re thinking about selling your business, or you’ve been perusing listings for a SaaS to buy, the financial aspect of a potential deal is probably top of mind. But from our experience, while valuation certainly isn’t simple, there are a lot of factors besides the dollar amount that both buyers and sellers should think about before closing.
Webinar: What Bootstrapped Founders Should Know About SaaS Valuation
Maybe you’re ready to move onto your next project—or you’re just curious about what kind of opportunities are out there as you grow your business. Regardless of which category you fall into, the valuation and acquisition process can feel confusing and stressful, especially if you’ve never sold a business before. We’re launching a new free, live webinar on SaaS valuation each month to demystify the topic and help you plan.
Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing
Originating from the need to analyze his own trading performance, Greg Reinacker founded Tradervue, grew it to serve 100k+ traders and sold into the momentum. Recently we sat down with Greg to talk about how his past tech company experience informed his approach to Tradervue, how building a product for himself turned into something more, and how he knew it was time to sell.
Buying and Selling SaaS: Evaluating Deals Beyond the Dollars
Presented by: SureSwift Capital and MicroAcquire
Whether you’re thinking about selling your business, or you’ve been perusing listings for a SaaS to buy, the financial aspect of a potential deal is probably top of mind. But from our experience, while valuation certainly isn’t simple, there are a lot of factors besides the dollar amount that both buyers and sellers should think about before closing.
Webinar: What Bootstrapped Founders Should Know About SaaS Valuation
Maybe you’re ready to move onto your next project—or you’re just curious about what kind of opportunities are out there as you grow your business. Regardless of which category you fall into, the valuation and acquisition process can feel confusing and stressful, especially if you’ve never sold a business before. We’re launching a new free, live webinar on SaaS valuation each month to demystify the topic and help you plan.
Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing
Originating from the need to analyze his own trading performance, Greg Reinacker founded Tradervue, grew it to serve 100k+ traders and sold into the momentum. Recently we sat down with Greg to talk about how his past tech company experience informed his approach to Tradervue, how building a product for himself turned into something more, and how he knew it was time to sell.
SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software
We’re very excited to announce the latest addition to our SaaS portfolio with the acquisition of Tradervue. The online trade journaling software enables individual traders and trading firms to analyze what worked and what didn’t to improve their performance. Founder Greg Reinacker launched the business in 2011, growing it to a platform that serves 100,000+ traders.