Dream exits for bootstrapped founders. Sell your SaaS business.
Portfolio
We’re growing our SaaS portfolio.
When you sell your SaaS to SureSwift Capital, you can be sure that your customers and your team will be taken care of. Our business model is to own and grow SaaS businesses by providing exceptional value to your current and future customers.
What we do best
Entrepreneurial
We get entrepreneurial founders. We’re entrepreneurs who have built and exited companies, too.
Relationships
We cut frustration and confusion from the purchase process, and build in trust and teamwork.
Growth
Our companies grow under our care, with teams like our Founders Squad to nurture them.
TESTIMONIALS
What founders say
Who We Are
Meet our team
Kevin McArdle
CEO, Co-Founder
Tom Kincheloe
VP Product
Amy Stewart
VP Operations
Jim Bartek
VP Technology
Jared Huff
VP Finance
Chris Reedy
Head of Acquisitions
Marvin Russell
Head of Growth
Kevin McArdle
CEO, Co-Founder
Amy Stewart
VP Operations
Jared Huff
VP Finance
Marvin Russell
Head of Growth
Tom Kincheloe
VP Product
Jim Bartek
VP Technology
Chris Reedy
Head of Acquisitions
Kevin McArdle
CEO, Co-Founder
Tom Kincheloe
VP Product
Amy Stewart
VP Operations
Jim Bartek
VP Technology
Jared Huff
VP Finance
Chris Reedy
Head of Acquisitions
Marvin Russell
Head of Growth
Contact Us
Send a message
Homepage Contact
OUR BLOG
Latest articles
Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill
When we acquired the Cross Sell Shopify app, the product hit all of our typical buying criteria. It’s a well-built SaaS product that customers love with a history of growth and more potential.
Our acquisition story for Cross Sell, however, was a bit different than our usual “founded by bootstrapper, bought by SureSwift.” While Cross Sell was initially founded by a bootstrapper, the product had already been through an acquisition back in 2017.
SureSwift Acquires Cross Sell, a Shopify App
We’re thrilled to announce that we’ve brought the Cross Sell Shopify app into our SaaS portfolio, and will be continuing 5-star support for its 3,000 store owners. Cross Sell takes the popular “you might also like…” feature and puts the shop owner in the driver seat of curating which products to sell, to whom, when.
Webinar: What Bootstrapped Founders Should Know About Google Analytics
About half of the products we review (and even ones we buy) don’t have analytics set up in a way that will help a Founder make optimal business and content decisions. No matter what stage of growth your business is in, chances are your analytics account could use a tune up and a little TLC. We’re hosting a free, live webinar to help you fix that.
Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill
When we acquired the Cross Sell Shopify app, the product hit all of our typical buying criteria. It’s a well-built SaaS product that customers love with a history of growth and more potential.
Our acquisition story for Cross Sell, however, was a bit different than our usual “founded by bootstrapper, bought by SureSwift.” While Cross Sell was initially founded by a bootstrapper, the product had already been through an acquisition back in 2017.
SureSwift Acquires Cross Sell, a Shopify App
We’re thrilled to announce that we’ve brought the Cross Sell Shopify app into our SaaS portfolio, and will be continuing 5-star support for its 3,000 store owners. Cross Sell takes the popular “you might also like…” feature and puts the shop owner in the driver seat of curating which products to sell, to whom, when.
Webinar: What Bootstrapped Founders Should Know About Google Analytics
About half of the products we review (and even ones we buy) don’t have analytics set up in a way that will help a Founder make optimal business and content decisions. No matter what stage of growth your business is in, chances are your analytics account could use a tune up and a little TLC. We’re hosting a free, live webinar to help you fix that.
Extending Our Mission
Our mission has always been to improve the lives of the founders we buy from, our investors, and our team. Now, we’re thrilled to say that we can extend that mission to the broader global community of entrepreneurs as well.