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SureSwift Portfolio business LeadDyno highlight image

SureSwift Portfolio Spotlight: LeadDyno's New GM on Trends and Innovations in Affiliate Marketing

September 26, 2024

At SureSwift, we operate in nearly every corner of the SaaS world. One exciting area we’re involved in is affiliate marketing. LeadDyno, one of our portfolio businesses, empowers businesses to manage and grow their affiliate programs. We had the pleasure of sitting down with Emily Mathison, LeadDyno's new General Manager, and Gui Gomes, Product Manager, to catch up on what the team's up to and how it's working hard to fill market needs in the growing affiliate space.

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Portfolio Spotlight
SaaS Tips
Title Image, Bootstrapped SaaS Founder Insights: Guide to Acquisition Deal Structures

Selling Your SaaS Business: A Founders’ Guide to Acquisition Deal Structures

September 19, 2024

Connor Edwards, SureSwift’s M&A lead, breaks down acquisition deal structures, key steps for Founders planning to sell, and what attracts SureSwift Capital to a business. Learn how to maximize your SaaS exit outcome.

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Acquisitions
SaaS Tips
docparser-ai-mascot

Revolutionizing Document Management: How DocparserAI Transforms Data Extraction and Usability

September 5, 2024

Like many businesses today, at SureSwift we're using AI more and more, both in our product offerings and productivity tools for our teams. Docparser is one portfolio company doing this well. We sat down with Lindsay Thompson, General Manager, and Kevin Strasser, Head of Product, to learn all about what they've been up to and how AI is improving Docparser for its users.

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Portfolio Spotlight
SaaS Tips
Title image, tech leadership in Victoria, BC a conversation with James DeGreef

SureSwift Capital’s James DeGreef: Navigating Tech Leadership in Victoria

August 22, 2024

Explore insights from SureSwift Capital CEO James DeGreef in this interview, as he shares his journey from tech Founder to Investor in Victoria, BC, along with his perspectives on tech entrepreneurship, leadership, and investing.

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Leadership
Buying and Selling SaaS: Evaluating Deals Beyond the Dollars

Buying and Selling SaaS: Evaluating Deals Beyond the Dollars

August 15, 2024

Whether you’re thinking about selling your business, or you’ve been perusing listings for a SaaS to buy, the financial aspect of a potential deal is probably top of mind. But from our experience, while valuation certainly isn’t simple, there are a lot of factors besides the dollar amount that both buyers and sellers should think about before closing.

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Acquisitions
SureSwift's guide to where to sell your SaaS business

Where to Sell Your SaaS Business: A Guide for Bootstrapped SaaS Founders

August 8, 2024

There’s a lot to learn when it comes to selling your SaaS successfully on a competitive market. Once you’ve determined that you’re at the right place for a profitable exit, there are more questions to consider. First, how do you determine the valuation of your SaaS before selling? And who should you seek out when deciding where to sell your SaaS business? 

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SaaS Tips
vitay strategic marketing

How Vitay Uses Strategic Marketing to Revolutionize Reference Checking and Boost Growth

August 2, 2024

Learn about Vitay and how its team is helping customers and using marketing to succeed, plus what they've learned along the way and what's next for them.

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Portfolio Spotlight
SaaS Tips
How Solid SEO for SaaS Boosted This Product's Conversions by 900%

How Solid SEO for SaaS Boosted This Product's Conversions by 900%

July 26, 2024

If you own a SaaS business, you know how competitive the playing field can be. What you may not know is one way to compete and enjoy the success you want is through good SEO for SaaS. Over the years, we've developed our own SEO playbook that has helped us skyrocket traffic and conversions within our SaaS portfolio of products – including Docparser and LeadDyno – and we want to share some of that success with you. So, here are the top tips we've learned to help you grow your SaaS business.

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SaaS Tips
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