Founder’s Squad - SureSwift Capital, Inc.

Woman sitting by the beach reading a book

15 Best Books for Entrepreneurs to Grow, Lead, and Build Better

September 4, 2025

From battle-tested playbooks to honest founder memoirs, this list brings together 15 must-read books recommended by the SureSwift team and other seasoned entrepreneurs. Whether you're scaling a startup or running a local business, you'll find insights to sharpen your thinking and grow with confidence.

SaaS Tips

My SureSwift Internship Wasn’t What I Expected

August 29, 2025

SureSwift’s internship program doesn’t follow the usual script. Lucas Quon joined as a co-op student and quickly found himself doing real M&A work. He was trusted to dive in, ask questions, and contribute in a meaningful way that made the whole experience more impactful than he expected.

SSC Update

Cross Sell & Upsell Portfolio Spotlight graphic

Cross Sell & Upsell: Transforming Customer Trust into Revenue Without the Hustle

August 21, 2025

Most upsells fall flat because they feel pushy or irrelevant. Cross Sell & Upsell changes the game by helping Shopify brands surface the right product at the right time, based on real customer intent. This blog explores how thoughtful upselling builds trust, boosts revenue, and enhances the overall buying experience.

Portfolio Spotlight

AI and SEO: The New Rules of Search Founders Need to Know

August 7, 2025

Ranking first used to be the goal. But AI is rewriting the rules of search. Discover how founders can stay visible, relevant, and drive engagement without relying on clicks.

SaaS Tips

How Julien Francois Builds Trust as SureSwift’s CFO

July 31, 2025

In this interview, SureSwift CFO Julien Francois shares how emotional intelligence, trust, and a steady leadership style help him support teams and drive progress across the company.

Leadership

Customer-Centric SaaS in Practice: Inside Vitay’s Reference Check Software

July 25, 2025

Vitay keeps it simple on purpose. By focusing on what matters to customers, they’ve made reference checks faster and easier for hiring teams everywhere.

Portfolio Spotlight

What to Know Before You Sign a SaaS LOI

July 17, 2025

Evaluating a Letter of Intent (LOI) is one of the most important steps in selling your business. This guide walks through key LOI terms, red flags to watch for, and questions to ask so you can move forward with confidence.

Acquisitions

SaaS Tips

How to Prepare Your Startup to Be Exit-Ready and Built to Last

July 3, 2025

Whether you’re planning to sell your SaaS or just want smoother day-to-day operations, these 8 practical tips will help you build a stronger, more valuable business.

Acquisitions

SaaS Tips

Investor

Founder

Blog

15 Best Books for Entrepreneurs to Grow, Lead, and Build Better

My SureSwift Internship Wasn’t What I Expected

Cross Sell & Upsell: Transforming Customer Trust into Revenue Without the Hustle

AI and SEO: The New Rules of Search Founders Need to Know

How Julien Francois Builds Trust as SureSwift’s CFO

Customer-Centric SaaS in Practice: Inside Vitay’s Reference Check Software

What to Know Before You Sign a SaaS LOI

How to Prepare Your Startup to Be Exit-Ready and Built to Last

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