Sharing SureSwift Insights

We are committed to sharing business, finance, and technology insights and learnings from our private equity practise and our experience overseeing and running businesses.

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Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

March 30, 2021

Originating from the need to analyze his own trading performance, Greg Reinacker founded Tradervue, grew it to serve 100k+ traders and sold into the momentum. Recently we sat down with Greg to talk about how his past tech company experience informed his approach to Tradervue, how building a product for himself turned into something more, and how he knew it was time to sell.

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Founder Interview
Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

January 29, 2021

When we acquired the Cross Sell Shopify app, the product hit all of our typical buying criteria. It’s a well-built SaaS product that customers love with a history of growth and more potential. Our acquisition story for Cross Sell, however, was a bit different than our usual “founded by bootstrapper, bought by SureSwift.” While Cross Sell was initially founded by a bootstrapper, the product had already been through an acquisition back in 2017.

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Founder Interview
The Launch Is Just the Beginning: An Interview with SaaS Business Builder, Moritz Dausinger

The Launch Is Just the Beginning: An Interview with SaaS Business Builder, Moritz Dausinger

May 1, 2020

Moritz was one of SureSwift’s earliest founders. In 2016 he sold us Mailparser, which automatically extracts data from emails to automate repetitive business and admin tasks. Then in 2018 he sold us its sister startup, Docparser, which extracts data from PDFs. And those two acquisitions weren’t even his first. He’d previously co-founded and sold a SaaS ticketing startup to a Paris competitor.

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Founder Interview
How a Startup-Addicted Engineer Turned His Side Project Into a Profitable SaaS Business Sale

How a Startup-Addicted Engineer Turned His Side Project Into a Profitable SaaS Business Sale

December 20, 2019

Kishin Manglani’s resume reads like a “Who’s Who” of the startup world. He’s been an early employee at tech startups like Venmo, Bustle, Hatch/Tinder, and others. So it was pretty natural that his passion for startups extended into his personal life. In 2016 he founded the ChargeStripe app. This is the story of how he grew the business to a sale in 2 short years, and how he knew it was time to sell. Plus, our Product Manager Radu Irava talks to us about the future of the app at SureSwift.

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Founder Interview
How a Passion for Craft Spirits Turned Into a Six-Figures-a-Month Subscription Box Startup

How a Passion for Craft Spirits Turned Into a Six-Figures-a-Month Subscription Box Startup

October 4, 2019

Mack McConnell built Taster’s Club from an idea into six figures of MRR over the course of several years. We caught him recently between trips to exotic locales to chat a bit about how he started and grew the business, why he ultimately decided to sell it, and what he’s up to now.

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Founder Interview
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