SureSwift Acquires Social Media Star MeetEdgar

We’d like to officially welcome our latest SaaS product to the SureSwift portfolio. MeetEdgar is a social media automation app made specifically for entrepreneurs, small businesses, and influencers to keep their social channels fresh every day, on repeat.

Founder and marketing maven Laura Roeder has made a career of entrepreneurship since she was 22. In 2009, she founded LKR Social Media, where she taught business owners how to harness the power of social media marketing. She was named one of the top 100 entrepreneurs under 30 in 2011, 2013, and 2014, and has even spoken about entrepreneurship at the White House.

In 2014 Laura launched MeetEdgar with her Co-Founder and husband, Chris Williams, moving her business focus from services to SaaS. MeetEdgar was designed to make it easier than ever for marketers to share their best evergreen content on social. Today it helps thousands manage their social channels to build their online brand.

As part of the SureSwift portfolio, MeetEdgar customers can expect the same dedication to customer happiness they’ve always had. While Laura and Chris are transitioning out of the business, we’ve assembled a top-notch team to handle everything from product updates to support (and yes, social media).

Please join us in congratulating Laura and Chris on their exit!

Learn more:

• Read the press release
• Our interview with Laura

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Interested in selling your SaaS?

If you’re thinking about selling your SaaS we’d love to be on your radar and answer any questions you might have about valuations or our process.