Founder’s Squad

Helping bootstrapped SaaS startups grow to scale and achieve dream exits.

Webinar: What Bootstrapped Founders Should Know About SaaS Valuation

Webinar: What Bootstrapped Founders Should Know About SaaS Valuation

Maybe you’re ready to move onto your next project—or you’re just curious about what kind of opportunities are out there as you grow your business. Regardless of which category you fall into, the valuation and acquisition process can feel confusing and stressful, especially if you’ve never sold a business before. We’re launching a new free, live webinar on SaaS valuation each month to demystify the topic and help you plan.

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Why the 80/20 Rule Is the Only SaaS Growth Hack You Really Need

Why the 80/20 Rule Is the Only SaaS Growth Hack You Really Need

There’s a lot of buzz on the internet about SaaS growth hacks, and you can find multiple lists with 99 tactics to try to grow your business. Grab a few of those, and you easily have 300-400 to-do’s. While I’m all for running experiments, I think for the Founder who is truly looking to scale their business there’s just one “hack” you really need to use.

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16 of the Best Books for Bootstrapping Entrepreneurs in 2021

16 of the Best Books for Bootstrapping Entrepreneurs in 2021

We came up with this list of 16 of the best books for bootstrapping entrepreneurs by asking our own team of founders for their personal favorites. From classics to new releases (and even a little inspiration outside of the business section) we’ve got something for every entrepreneur’s reading list.

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SureSwift Acquires Wingman, Options Trading Automation Software

SureSwift Acquires Wingman, Options Trading Automation Software

I’m thrilled to announce that we’ve acquired Wingman, a very promising Fintech startup in the options and futures trading niche. Founded by Ben Latz and Piyush Puri, the app enables people who trade frequently to improve their performance tracking without maintaining custom spreadsheets.

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Buying and Selling SaaS: Evaluating Deals Beyond the Dollars

Buying and Selling SaaS: Evaluating Deals Beyond the Dollars

Presented by: SureSwift Capital and MicroAcquire

Whether you’re thinking about selling your business, or you’ve been perusing listings for a SaaS to buy, the financial aspect of a potential deal is probably top of mind. But from our experience, while valuation certainly isn’t simple, there are a lot of factors besides the dollar amount that both buyers and sellers should think about before closing.

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Selling into Growth:  After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

Originating from the need to analyze his own trading performance, Greg Reinacker founded Tradervue, grew it to serve 100k+ traders and sold into the momentum. Recently we sat down with Greg to talk about how his past tech company experience informed his approach to Tradervue, how building a product for himself turned into something more, and how he knew it was time to sell.

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SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software

SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software

We’re very excited to announce the latest addition to our SaaS portfolio with the acquisition of Tradervue. The online trade journaling software enables individual traders and trading firms to analyze what worked and what didn’t to improve their performance. Founder Greg Reinacker launched the business in 2011, growing it to a platform that serves 100,000+ traders.

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Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

When we acquired the Cross Sell Shopify app, the product hit all of our typical buying criteria. It’s a well-built SaaS product that customers love with a history of growth and more potential.

Our acquisition story for Cross Sell, however, was a bit different than our usual “founded by bootstrapper, bought by SureSwift.” While Cross Sell was initially founded by a bootstrapper, the product had already been through an acquisition back in 2017.

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