Founder’s Squad

Helping bootstrapped SaaS startups grow to scale and achieve dream exits.

Buying and Selling SaaS: Evaluating Deals Beyond the Dollars

Buying and Selling SaaS: Evaluating Deals Beyond the Dollars

Presented by: SureSwift Capital and MicroAcquire

Whether you’re thinking about selling your business, or you’ve been perusing listings for a SaaS to buy, the financial aspect of a potential deal is probably top of mind. But from our experience, while valuation certainly isn’t simple, there are a lot of factors besides the dollar amount that both buyers and sellers should think about before closing.

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Webinar: What Bootstrapped Founders Should Know About SaaS Valuation

Webinar: What Bootstrapped Founders Should Know About SaaS Valuation

Maybe you’re ready to move onto your next project—or you’re just curious about what kind of opportunities are out there as you grow your business. Regardless of which category you fall into, the valuation and acquisition process can feel confusing and stressful, especially if you’ve never sold a business before. We’re launching a new free, live webinar on SaaS valuation each month to demystify the topic and help you plan.

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Selling into Growth:  After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing

Originating from the need to analyze his own trading performance, Greg Reinacker founded Tradervue, grew it to serve 100k+ traders and sold into the momentum. Recently we sat down with Greg to talk about how his past tech company experience informed his approach to Tradervue, how building a product for himself turned into something more, and how he knew it was time to sell.

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SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software

SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software

We’re very excited to announce the latest addition to our SaaS portfolio with the acquisition of Tradervue. The online trade journaling software enables individual traders and trading firms to analyze what worked and what didn’t to improve their performance. Founder Greg Reinacker launched the business in 2011, growing it to a platform that serves 100,000+ traders.

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Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill

When we acquired the Cross Sell Shopify app, the product hit all of our typical buying criteria. It’s a well-built SaaS product that customers love with a history of growth and more potential.

Our acquisition story for Cross Sell, however, was a bit different than our usual “founded by bootstrapper, bought by SureSwift.” While Cross Sell was initially founded by a bootstrapper, the product had already been through an acquisition back in 2017.

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SureSwift Acquires Cross Sell, a Shopify App

SureSwift Acquires Cross Sell, a Shopify App

We’re thrilled to announce that we’ve brought the Cross Sell Shopify app into our SaaS portfolio, and will be continuing 5-star support for its 3,000 store owners. Cross Sell takes the popular “you might also like…” feature and puts the shop owner in the driver seat of curating which products to sell, to whom, when.

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Webinar: What Bootstrapped Founders Should Know About Google Analytics

Webinar: What Bootstrapped Founders Should Know About Google Analytics

About half of the products we review (and even ones we buy) don’t have analytics set up in a way that will help a Founder make optimal business and content decisions. No matter what stage of growth your business is in, chances are your analytics account could use a tune up and a little TLC. We’re hosting a free, live webinar to help you fix that.

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Extending Our Mission

Extending Our Mission

Our mission has always been to improve the lives of the founders we buy from, our investors, and our team. Now, we’re thrilled to say that we can extend that mission to the broader global community of entrepreneurs as well.

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Sprint with Us (and 30+ Bootstrapped Founders) in October

Sprint with Us (and 30+ Bootstrapped Founders) in October

Most of us know that bootstrapping could feel isolated even when co-working spaces, spontaneous coffee meetups, and in-person conferences and events were a thing. But we can’t just put our businesses on hold until things are “back to normal.” So what do we all do until then to keep innovating, and building our networks with people who have been through the business challenges we’re facing?

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