Blog
What Makes a Great Startup Founder?
Great leaders come in many different forms, with different backgrounds, strengths, and areas of expertise. But some patterns do start to emerge when you look at a big sample of successful founders — especially in the bootstrapped business model. Being in the acquisition business we’ve had the distinct advantage of purchasing more than 30 companies and reviewing hundreds more from behind the scenes. These are a few things we’ve noticed along the way.
SaaS Marketing Strategy Guide – Top 4 Tips to Move the Needle in 2023
As a SaaS owner or marketer, you may or may not know that a specific marketing strategy for your type of business is a huge key to success. When you focus on the right things to create awareness of and promote SaaS products, you can more easily...
Conversion Rate Optimization for SaaS: How to Get Great Results
As a SaaS business, you can always improve your conversions of casual browsers to loyal, paying customers by optimizing your site and app. The thing is, this process of conversion rate optimization, or CRO, is a never-ending, evolving journey that...
SaaS Email Marketing Guide – Grow Your Company With These 7 Tips
There's no denying that email marketing for SaaS companies offers huge opportunities for growth. So, whether you love it or hate it, you're missing out if you don't take advantage of the benefits SaaS email marketing brings. That's why we've put...
How Solid SEO for SaaS Boosted This Product’s Conversions by 900%
If you own a SaaS business, you know how competitive the playing field can be. What you may not know is one way to compete and enjoy the success you want is through good SEO for SaaS. Over the years, we've developed our own SEO playbook that has...
SaaS Webinars & Demos: How to Run Sessions That Convert
Are you hoping to get your product out to more people and grow your SaaS business? An effective way to do it is by hosting SaaS webinars and demos, a strategy we've been loving lately here at SureSwift. These sessions walk users through your...
The Only SaaS Growth Hacks You Need to Scale Your Business
Growth hacking exists all around SaaS companies. For example, if you know that 80% of customers prefer watching a video to reading a help doc, your content growth hack is creating more video content than help docs for your website. Additionally,...
5 Black Friday Marketing Strategies for Your SaaS Business (& Examples)
In 2021, consumers spent around $200+ billion over the holiday season in the United States. If 2022 follows a similar trend, there’s a lot of money to make this Black Friday and Cyber Monday. Black Friday and Cyber Monday help SaaS companies win...
The SaaS Due Diligence Checklist to Ensure a Successful Deal
Marvin Russell, Founder of MySiteAuditor and current Portfolio Director at SureSwift, was driving to Nashville with his wife when he got a call from SureSwift Capital. He eagerly pulled over so his wife could drive, grabbed his laptop, and fielded...
LeadDyno is One of Few Chosen for Stripe’s New App Marketplace
SureSwift’s portfolio company LeadDyno is quickly becoming an industry leader in affiliate management across industries. It was one of the few apps chosen to join Stripe’s new App Marketplace. This is a huge opportunity for LeadDyno’s customers as...