Helping bootstrapped SaaS startups grow to scale and achieve dream exits.
Marvin Russell, Founder of MySiteAuditor and current Portfolio Director at SureSwift, was driving to Nashville with his wife when he got a call from SureSwift Capital. He eagerly pulled over so his wife could drive, grabbed his laptop, and fielded...
SureSwift’s portfolio company LeadDyno is quickly becoming an industry leader in affiliate management across industries. It was one of the few apps chosen to join Stripe’s new App Marketplace. This is a huge opportunity for LeadDyno’s customers as...
SureSwift Capital is thrilled to announce its acquisition of Ghost Inspector — a complete end-to-end testing solution that helps businesses catch bugs in their websites and web-based apps before they cause issues for customers.
Justin Klemm shares how he founded his SaaS business Ghost Inspector, got acquired, bought it back… and sold it again.
We’ve acquired nearly 40 SaaS businesses over the years, and spoken with thousands of bootstrappers, so we have a good grasp on how to establish an efficient lead generation strategy. To assist Founders and their teams, we’ve created this guide on B2B SaaS lead generation.
While you may never have even heard the term, retrading has never been more relevant with Elon Musk’s offer to buy Twitter and both his and the media’s play-by-play coverage of the potential deal.
So, what is retrading? Simply put, it’s making an offer to a buy a business at a specific valuation (say, Elon’s $44B offer to buy Twitter) and then trying to significantly restructure or revalue the deal during due diligence.
Poya Farighi shares the story of founding his reference automation SaaS Vitay, his sales strategy, and why the time was right to sell the company this year.
Vitay is the latest SaaS to join the SureSwift portfolio. This reference checking automation software helps HR leaders, recruiters, and staffing agencies save time, find better candidates, and increase employee retention rates.
When you’re selling your SaaS, you’ll likely receive offers from potential buyers in the form of letters of intent (LOIs). An LOI is a document that outlines the key terms of the proposed deal. While an LOI is not a legally binding document, it’s important to evaluate any offer that comes your way carefully.
Maybe you’re ready to move on to your next project — or you’re just curious about what kind of opportunities are out there as you grow your business. Regardless of which category you fall into, the valuation and acquisition process can feel confusing and stressful, especially if you’ve never sold a business before. We’re launching a new free, live webinar on SaaS valuation each month to demystify the topic and help you plan.