SureSwift Acquires Tradervue, a Leading Trading Journal and Trade Analysis Software

SureSwift Capital acquires Tradervue

We’re very excited to announce the latest addition to our SaaS portfolio with the acquisition of Tradervue. The online trade journaling software enables individual traders and trading firms to analyze what worked and what didn’t to improve their performance. Founder Greg Reinacker launched the business in 2011, growing it to a platform that serves 100,000+ traders.

Over the course of 2020, growth in trading was supercharged — both in terms of active trading volume, and new trading accounts opened — and things haven’t slowed down this year. In our view, the long-term trends will continue towards the self-reflection, journaling, and better use of data by traders that Tradervue offers.

As part of the SureSwift portfolio, Tradervue’s customers can expect the same great support that Greg’s always offered. It’s a big responsibility to replace a solo Founder, and we’ve spent the last 6 months working with Greg behind the scenes to get an amazing team in place.

We’ve brought on Product Managers Michael Thomas and John Lien to manage the company’s product roadmap and feature development. Michael has an MBA in Finance and began his career working with Merrill Lynch and SAP before moving into Product Management. John’s background is in Applied Mathematics, and he was an institutional trader for a global investment bank before co-founding a venture-backed startup. To round out the team, Software Engineer Deepak Vig will support things from a technical perspective, and Customer Happiness Specialist Richard Dalder is on point for the support desk.

We’d like to congratulate Greg on the sale, and we’re honored he’s chosen us to take his company to its next stage of growth.

To learn more about Tradervue, and Greg’s entrepreneurial background, check out our interview with him. And for Tradervue customers, if you have any questions or concerns, please don’t hesitate to reach out to us on your normal support channels!

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