SureSwift Grows SaaS Portfolio with LeadDyno Acquisition

We couldn’t be happier to introduce you to the newest member of the SureSwift portfolio: LeadDyno.

With dozens of integrations for Shopify, Wix, Bigcommerce, Stripe, PayPal, and more, LeadDyno is a powerhouse in the affiliate marketing space for both online merchants, and others setting up affiliate programs as influencer marketing continues to expand beyond e-comm.

Founded in 2013 by Mike Machado, Carson Gross, and Brett Owens, LeadDyno was initially built to scratch an itch Brett and Carson had for another startup — they needed an affiliate marketing app and they didn’t like anything on the market. The pair knew Mike Machado from some local Sacramento entrepreneur circles, and Mike and Carson wanted to work on a project together. That project would come to eclipse the other startups they were working on as they scaled both their tech and their team to become a leader in the space.

As part of our portfolio, LeadDyno customers can expect the same great experience they’ve always had. In fact, the whole non-founding team from the product has joined SureSwift, including Matt Brickley, now LeadDyno’s General Manager. A serial entrepreneur in the e-commerce space himself, Matt was formerly the Head of Marketing & Product Management for LeadDyno. He’s extremely well versed in the product, the team, and most importantly the needs of affiliate program managers.

Congrats to Mike, Carson, and Brett on their exit! For LeadDyno customers. To learn more about LeadDyno, and the Founders, check out our interview. If you have any questions or concerns, please don’t hesitate to reach out to us on your normal support channels!

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