Sharing SureSwift Insights

We are committed to sharing business, finance, and technology insights and learnings from our private equity practise and our experience overseeing and running businesses.

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Scaling a Bootstrapped SaaS: How to Not Get Stuck at ‘One’

Scaling a Bootstrapped SaaS: How to Not Get Stuck at ‘One’

May 30, 2024

As a business grows, its needs change, and that means your role and the skills you need to bring to it change. The skillset you needed last year (or even last month) may not be the one you need today. You simply can’t expect to grow a business year after year without growing your skills (or hiring out for the ones you don’t have, or building it to the stage you enjoy working on and then selling it).

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Business Tips
SureSwift Capital is leveraging AI to revolutionize productivity, personalize experiences & drive growth

Unleashing the Power of AI in SaaS: SureSwift Capital’s Customer-Focused Approach

May 16, 2024

We're navigating the intersection of innovation & authenticity in SaaS, leveraging AI to revolutionize productivity, personalize experiences & drive growth

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Business Tips
Leadership
SaaS Webinars & Demos: How to Run Sessions That Convert

SaaS Webinars & Demos: How to Run Sessions That Convert [2024]

May 9, 2024

Are you hoping to get your product out to more people and grow your SaaS business? An effective way to do it is by hosting SaaS webinars and demos, a strategy we've been loving lately here at SureSwift. Engage users, showcase product value, and generate converting leads with these SaaS webinar and demo tips and tricks, including our very own proven process to host these events.

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Business Tips
SaaS Growth Insights from the SureSwift Capital 2024 Leadership Summit

Piecing Together the Growth Puzzle: Insights from the 2024 SureSwift Capital Leadership Summit

May 2, 2024

This past March, the leaders of SureSwift Capital came together from across the globe for the inaugural SureSwift Capital Leadership Summit. The Summit entailed three days of collaborative workshops, illuminating presentations, and team-bonding activities that mirrored the intricate process of putting together a complex puzzle.

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Leadership
Portfolio Spotlight
SureSwift Update
When It Comes to Your SaaS Tech Stack, Keep It Simple

When It Comes to Your SaaS Tech Stack, Keep It Simple

April 11, 2024

When you’re starting a software business from scratch, there are a ton of options for how to build it. While acquiring and operating a full portfolio of SaaS businesses, we’ve learned a lot about what to do and what not to do when it comes to your SaaS tech stack.

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Business Tips
Acquisitions
Why Niche SaaS Businesses are Our Favorite Acquisition Targets

Why B2B SaaS Businesses are Our Favorite Acquisition Targets

April 4, 2024

Since 2015, SureSwift Capital has acquired over forty businesses. While not all of those businesses are in our portfolio today, over the last nine years, we’ve refined our ideal acquisition target and perfected our growth strategies.

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Business Tips
Acquisitions
How Your Tech Can Help You or Hurt You During a SaaS Exit

How Your Tech Can Help You or Hurt You During a SaaS Exit

March 21, 2024

When you sell a SaaS business what you’re typically selling is the code base that runs your product, the cash flow from your current customers, and potential future growth. The code base of your product is a key part of what a potential buyer will review before they make you an offer. Here’s what we think Founders should know about technical due diligence before a sale.

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Acquisitions
Amanda McKay on Leadership, Inclusion, and Investing in Women in Tech

Leadership, Inclusion, and Investing in Women in Tech [International Women's Day Spotlight 2024]

March 8, 2024

SureSwift's VP of People & Operations, Amanda McKay, shares insights on her first year leading the team, celebrating International Women's Day and her one-year anniversary while discussing SureSwift's new Core Values and commitment to diversity and inclusion.

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Leadership
Investor
Founder
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