Sharing SureSwift Insights

We are committed to sharing business, finance, and technology insights and learnings from our private equity practise and our experience overseeing and running businesses.

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Why Niche SaaS Businesses are Our Favorite Acquisition Targets

Why B2B SaaS Businesses are Our Favorite Acquisition Targets

April 4, 2024

Since 2015, SureSwift Capital has acquired over forty businesses. While not all of those businesses are in our portfolio today, over the last nine years, we’ve refined our ideal acquisition target and perfected our growth strategies.

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Business Tips
Acquisitions
How Your Tech Can Help You or Hurt You During a SaaS Exit

How Your Tech Can Help You or Hurt You During a SaaS Exit

March 21, 2024

When you sell a SaaS business what you’re typically selling is the code base that runs your product, the cash flow from your current customers, and potential future growth. The code base of your product is a key part of what a potential buyer will review before they make you an offer. Here’s what we think Founders should know about technical due diligence before a sale.

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Acquisitions
Amanda McKay on Leadership, Inclusion, and Investing in Women in Tech

Leadership, Inclusion, and Investing in Women in Tech [International Women's Day Spotlight 2024]

March 8, 2024

SureSwift's VP of People & Operations, Amanda McKay, shares insights on her first year leading the team, celebrating International Women's Day and her one-year anniversary while discussing SureSwift's new Core Values and commitment to diversity and inclusion.

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Leadership
Beyond the Norm: SureSwift is Breaking New Ground with their Unique Business Model

Beyond the Norm: SureSwift is Breaking New Ground with their Unique Business Model

February 26, 2024

Since 2015, SureSwift has been pioneering a unique approach to Software as a Service (SaaS) investment – allowing Investors access to a diverse portfolio of SaaS businesses that we acquire, hold, and grow with our team of exceptional operators. In this article, we dive deep into the SureSwift’s unique business model. We’ll discuss our strategy for buying and growing profitable businesses as well as what Investors can expect when they invest in a SureSwift fund.

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Acquisitions
SSC Update
What Is a Data Room and How Can It Help Your SaaS Startup Get Acquired?

What Is a Data Room and How Can it Help your SaaS Startup Get Acquired?

February 15, 2024

You already have everything you need to sell your SaaS. The problem is, it’s spread across different files, folders, systems, and departments. Consolidating all this data will take hours (perhaps days), but if you prepare it in advance, you’ll help your startup get acquired. How? You can respond to buyers’ requests quickly and easily and resolve issues before they arise.

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Acquisitions
MeetEdgar is leading the evolution of AI at SureSwift Capital

Meet Inky! MeetEdgar Leads the Evolution of AI at SureSwift

February 8, 2024

As business owners begin to capitalize on how AI tools can save time and cut costs, SaaS companies are racing to be the first and the best in AI for content development in 2024. Leading the AI charge for SureSwift is portfolio business MeetEdgar. This past January, MeetEdgar announced its newest AI offering: Inky, an all-in-one AI caption generator, equipped with hashtag recommendations and tonal options for users.

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Portfolio Spotlight
Shopify Partnership Successes: Lessons Learned from Certified Shopify Partners Storemapper and Cross Sell

Shopify Partnership Successes: Lessons Learned from Certified Shopify Partners Storemapper and Cross Sell

January 11, 2024

In the ever-changing ecommerce world, Shopify still reigns supreme. For many ecommerce products, standing out from the crowd and gaining traction requires a fine balance. In this article, we share some of the lessons learned while managing the Shopify products in the SureSwift portfolio.

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Business Tips
Portfolio Spotlight
2023 In Review with SureSwift CEO James DeGreef

SaaS Investing and Business Success: A Year in Review with New Leadership [2023]

December 28, 2023

SureSwift Capital's CEO, James DeGreef, discusses his transformative leadership journey, SaaS perspectives, and the future direction in an exclusive conversation. Explore insights on leadership, SaaS evolution, and SureSwift's forward trajectory in this article.

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Leadership
SSC Update
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