About our team
We buy bootstrapped businesses from SaaS founders worldwide and take them to the next stage of growth.
Who We Are
Meet our leadership team
Tom has a history working with SaaS companies to grow and scale, while improving efficiency through optimization and process improvement. Tom has consulted for brands like Yodle and GoDaddy, and also with numerous bootstrapped SaaS companies. He has a passion for travel, and spends a significant amount of time exploring the world with his wife and children. This exposure to the unknown provides challenges that translate well into communication and problem solving skills in the SaaS space.
Amy oversees HR, recruiting, benefits, and culture initiatives that support SureSwift’s fast-paced growth. With a master’s degree in communications, she also leads the “People” side of the organization, which includes the growth of the team. Prior to SureSwift, Amy was part of the Consulting Organization for Cerner, a global healthcare IT firm, where she managed several projects in the U.S. and Canada. In her early career, Amy worked in marketing and public relations for pharmaceutical companies, hospitals, and nonprofits.
Head of Growth
Marvin is the founder of MySiteAuditor, a SaaS acquired by SureSwift Capital in 2016. Prior to MySiteAuditor, Marvin was the CEO of The Ocean Agency for 12 years, a boutique digital marketing agency in Chicago, IL, where he worked with startups, small businesses, and some of the biggest brands in the world. Marvin’s agency and SaaS experience provide a perfect fit to lead the growth initiatives of our digital team.
Our remote team
90+ people in 14 timezones
We create dream exits for founders so they can move on to their next great idea.
This is what gets us out of bed in the morning. Because while there are a lot of reasons for a founder to sell their business, we find the most common is a new project they want to focus on. But, they also want to find the best home for their customers and their team before moving on.
What Kinds of Businesses Do We Buy?
Our focus is B2B SaaS
Our Founder-Friendly Acquisition Approach
Our business model is based on the long-term growth of our portfolio.
So, when we buy a company, we take care of its team and customers. Our goal is to provide both with opportunities that might have been unavailable to purely bootstrapped founders.
How? We’ve learned what works and we’ve developed a thorough and transparent transition timeline and turnover guide to take the stress out of the sales process. (In fact, our sales are so smooth, they usually take place without a broker — which means more money in the founder’s pocket).
We also have a remote team of people around the globe with expertise in product management, UX and development, and marketing ready to put their knowledge and skills to work on new products. And we invest profit from our portfolio back into our businesses, to do things like expand features, attract new customers, and ensure existing customers’ happiness.
Years in the Business
Years in the Business
The Founders Squad
Sometimes founders who sell us a business want to stay engaged, and we love that.
meet our founders
Weighing Opportunity: Bootstrapped Founder Sells Successful SaaS Side Hustle to Focus Full-Time on Second Startup
Ben Latz is a self-described finance nerd who fell for software. (I can relate: My first job was teaching high school Math, and I really...
Selling into Growth: After Departing from a VC-backed path, This Solo Founder Built a SaaS to Scratch an Itch, Grew it to 100k+ Users, Then Sold on the Upswing
After exiting NewsGator, an earlier startup, Greg Reinacker was ready for something new, and he started trading. After trying many trading...
Two Seasoned Entrepreneurs on Product/Founder Fit, Switching Gears, and Why Self-Awareness Is a Business Skill
When we acquired the Cross Sell Shopify app, the product hit all of our typical buying criteria. It’s a well-built SaaS product that...
Moritz was one of SureSwift’s earliest founders. In 2016 he sold us Mailparser, which automatically extracts data from emails to automate...
One Founder’s Journey From Bootstrapping in Indianapolis to Raising VC Funding in Silicon Valley and Back
Jell Founder, Ade Olonoh, has had a nearly life-long passion for programming and entrepreneurship. He fell in love with programming in a...
Plus, hear from one of our product managers on what a product transition looks like at SureSwift. Kishin Manglani’s resume reads like a...