Plug in Useful helps Shopify store owners make SEO and speed improvements to their online stores with both apps and services.
Founded By
Daniel Sim
Founded in
Denmark
Funding/Financing
Bootstrapped
Year Founded
& Year Sold
Team Size at
Time of Sale
Number of
Customers at Sale
What We Love
About Plug in Useful
Plug in Useful is a family of Shopify apps — including Plug in SEO and Plug in Speed — and services that was profitable, growing, and a great fit with our growing Shopify vertical. We loved the great reviews, the growth metrics, and the value-add on the services side of the business.
About the Founder
Plug in Useful Founder Daniel Sim was working in London as a developer for a large online retailer when he decided to leave with a colleague to build SEO products. Back in Copenhagen, he launched a suite of Shopify apps and services.
After close to a decade of growing Plug in Useful, he realized he wanted to get back to making, vs. marketing.