Guides

Dive deep into topics like SaaS valuation, customer happiness, SaaS metrics, and more with advice geared specifically towards bootstrapped SaaS Founders.

How to value a bootstrapped SaaS

How to value your bootstrapped SaaS business.

Terms and considerations you should know if you’re thinking about selling your SaaS now, or in the future.

Metrics to track, how to hire for your support desk, and how customer happiness contributes to your business value.

What most founders get wrong about customer happiness.

Metrics to track, how to hire for your support desk, and how customer happiness contributes to your business value.

Everything bootstrapped founders need to know about SaaS metrics.

Everything bootstrapped founders need to know about SaaS metrics.

What SaaS metrics should you be tracking, and how often? In this guide, we’ll share what metrics we track for our own portfolio of businesses and why, what we recommend for bootstrappers, and what steps you should take around metrics if you’re thinking about selling your SaaS.

SaaS exit strategy tips for bootstrapped Founders

What founders need to know about SaaS exit strategy.

We love giving Founders dream exits that include life-changing checks. But there’s more to a dream exit than the money. In this guide, we’ll look at what you need to think about beyond the financial value of an exit so you can be sure it checks all of your other boxes as well.

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