Helping bootstrapped SaaS startups grow to scale and achieve dream exits.
We couldn’t be happier to introduce you to the newest member of the SureSwift portfolio: LeadDyno. With dozens of integrations for Shopify, Wix, Bigcommerce, Stripe, PayPal, and more, LeadDyno is a powerhouse in the affiliate marketing space.
Bootstrapped businesses often start as side projects out of necessity. Once a project hits a certain level of profitability, maybe you decide to go all-in to focus on maximizing growth. Down the road, maybe you want (or need) to work full-time on a different project of your own, and you move back to hustle-mode, or decide to sell the product. These are all phases in the Founder journey. Wherever you happen to be in yours, we think you’ll want to hear from Wingman Co-Founders, Ben Latz and Piyush Puri.
This Data-Obsessed SaaS Founder Achieved His First Exit Just Two Years After Launching His Shopify App
Many of the Founders we buy SaaS products from are selling because they already have another business they want to work on, so in my line of work I meet a lot of serial entrepreneurs. While GrowthHero Founder Mike Janeczek says he doesn’t have the next idea yet, I’d bet good money on reading another exit story about him in the future.
It’s no secret that SureSwift loves Shopify. Our portfolio in this vertical includes Back in Stock, Storemapper, Plug in Useful, Cross Sell, and now GrowthHero. We’re thrilled to bring this popular, highly rated affiliate marketing app into our family of apps.
As a business grows, its needs change, and that means your role and the skills you need to bring to it change. The skillset you needed last year (or even last month) may not be the one you need today. You simply can’t expect to grow a business year after year without growing your skills (or hiring out for the ones you don’t have, or building it to the stage you enjoy working on and then selling it).
Maybe you’re ready to move onto your next project—or you’re just curious about what kind of opportunities are out there as you grow your business. Regardless of which category you fall into, the valuation and acquisition process can feel confusing and stressful, especially if you’ve never sold a business before. We’re launching a new free, live webinar on SaaS valuation each month to demystify the topic and help you plan.
There’s a lot of buzz on the internet about SaaS growth hacks, and you can find multiple lists with 99 tactics to try to grow your business. Grab a few of those, and you easily have 300-400 to-do’s. While I’m all for running experiments, I think for the Founder who is truly looking to scale their business there’s just one “hack” you really need to use.
We came up with this list of 16 of the best books for bootstrapping entrepreneurs by asking our own team of founders for their personal favorites. From classics to new releases (and even a little inspiration outside of the business section) we’ve got something for every entrepreneur’s reading list.
Weighing Opportunity: Bootstrapped Founder Sells Successful SaaS Side Hustle to Focus Full-Time on Second Startup
Ben Latz caught the entrepreneurial bug early on, and the combination of his passions for finance, software, and business led him to starting Wingman with Piyush Puri shortly before they graduated from Carnegie Mellon in 2017.
I’m thrilled to announce that we’ve acquired Wingman, a very promising Fintech startup in the options and futures trading niche. Founded by Ben Latz and Piyush Puri, the app enables people who trade frequently to improve their performance tracking without maintaining custom spreadsheets.