Ever feel a little lost in Analytics?
Right now we review between 100-150 bootstrapped SaaS products every single month. While we’d never share individual product-level info, a byproduct of reviewing so many businesses is that we notice general patterns in areas where bootstrappers tend to excel and areas where we tend to see gaps.
One of the gaps we’ve noticed is Google Analytics, and that’s a real shame because it should be a driver for a lot of your growth and marketing decisions.
And, if you don’t have Google Search Console set up in your Analytics account you are missing out on this for sure (about 50% of all accounts we’ve reviewed either don’t have it set up at all or it’s set up wrong).
That’s no knock on those products or Founders — as a bootstrapper, you wear most or all of the hats in your business and no one person can be an expert on code, growth, customer happiness, analytics, etc.
But analytics is hugely important to a bootstrapped business. It’s one of the most important tools you should be using to guide the “what next?” business decisions you make this year and every year.
We want to help you fix that.
We’re launching a new free, live webinar on Google Analytics for bootstrapped Founders to demystify the topic and help you optimize your set up. You’ll learn how we set things up for every product we purchase, and what stats we track weekly and month. Got questions? You’ll get a chance to ask them!
Join Marvin Russell, our Head of Growth for our live webinar on Google Analytics: Thursday, January 21 at 12 p.m. CST to learn all about:
- How to set up your analytics account to get the most out of it
- Setting up Search Console
- What we look at weekly and monthly across 30+ products