Blog
Conversion Rate Optimization for SaaS: How to Get Great Results
As a SaaS business, you can always improve your conversions of casual browsers to loyal, paying customers by optimizing your site and app. The thing is, this process of conversion rate optimization, or CRO, is a never-ending, evolving journey that...
SaaS Email Marketing Guide – Grow Your Company With These 7 Tips
There's no denying that email marketing for SaaS companies offers huge opportunities for growth. So, whether you love it or hate it, you're missing out if you don't take advantage of the benefits SaaS email marketing brings. That's why we've put...
How Solid SEO for SaaS Boosted This Product’s Conversions by 900%
If you own a SaaS business, you know how competitive the playing field can be. What you may not know is one way to compete and enjoy the success you want is through good SEO for SaaS. Over the years, we've developed our own SEO playbook that has...
SaaS Webinars & Demos: How to Run Sessions That Convert
Are you hoping to get your product out to more people and grow your SaaS business? An effective way to do it is by hosting SaaS webinars and demos, a strategy we've been loving lately here at SureSwift. These sessions walk users through your...
The Only SaaS Growth Hacks You Need to Scale Your Business
Growth hacking exists all around SaaS companies. For example, if you know that 80% of customers prefer watching a video to reading a help doc, your content growth hack is creating more video content than help docs for your website. Additionally,...
5 Black Friday Marketing Strategies for Your SaaS Business (& Examples)
In 2021, consumers spent around $200+ billion over the holiday season in the United States. If 2022 follows a similar trend, there’s a lot of money to make this Black Friday and Cyber Monday. Black Friday and Cyber Monday help SaaS companies win...
The SaaS Due Diligence Checklist to Ensure a Successful Deal
Marvin Russell, Founder of MySiteAuditor and current Portfolio Director at SureSwift, was driving to Nashville with his wife when he got a call from SureSwift Capital. He eagerly pulled over so his wife could drive, grabbed his laptop, and fielded...
LeadDyno is One of Few Chosen for Stripe’s New App Marketplace
SureSwift’s portfolio company LeadDyno is quickly becoming an industry leader in affiliate management across industries. It was one of the few apps chosen to join Stripe’s new App Marketplace. This is a huge opportunity for LeadDyno’s customers as...
Founder Justin Klemm on his (Second) Ghost Inspector Acquisition
Justin Klemm shares how he founded his SaaS business Ghost Inspector, got acquired, bought it back… and sold it again.
SureSwift Acquires Testing Automation SaaS Ghost Inspector
SureSwift Capital is thrilled to announce its acquisition of Ghost Inspector — a complete end-to-end testing solution that helps businesses catch bugs in their websites and web-based apps before they cause issues for customers.