Exceptional Operators of Excellent SaaS Businesses

Portfolio
We’re growing our SaaS portfolio.
When you sell your SaaS to SureSwift Capital, you can be sure that your customers and your team will be taken care of. Our business model is to own and grow SaaS businesses by providing exceptional value to your current and future customers.

What we do best
Entrepreneurial
We get entrepreneurial founders. We’re entrepreneurs who have built and exited companies, too.
Relationships
We cut frustration and confusion from the purchase process, and build in trust and teamwork.
Growth
Our companies grow under our care, with teams like our Founders Squad to nurture them.
TESTIMONIALS
What founders say
OUR BLOG
Latest articles
What Makes a Great Startup Founder?
Great leaders come in many different forms, with different backgrounds, strengths, and areas of expertise. But some patterns do start to emerge when you look at a big sample of successful founders — especially in the bootstrapped business model. Being in the acquisition business we’ve had the distinct advantage of purchasing more than 30 companies and reviewing hundreds more from behind the scenes. These are a few things we’ve noticed along the way.
SaaS Marketing Strategy Guide – Top 4 Tips to Move the Needle in 2023
As a SaaS owner or marketer, you may or may not know that a specific marketing strategy for your type of business is a huge key to...
Conversion Rate Optimization for SaaS: How to Get Great Results
As a SaaS business, you can always improve your conversions of casual browsers to loyal, paying customers by optimizing your site and app....
What Makes a Great Startup Founder?
Great leaders come in many different forms, with different backgrounds, strengths, and areas of expertise. But some patterns do start to emerge when you look at a big sample of successful founders — especially in the bootstrapped business model. Being in the acquisition business we’ve had the distinct advantage of purchasing more than 30 companies and reviewing hundreds more from behind the scenes. These are a few things we’ve noticed along the way.
SaaS Marketing Strategy Guide – Top 4 Tips to Move the Needle in 2023
As a SaaS owner or marketer, you may or may not know that a specific marketing strategy for your type of business is a huge key to...
Conversion Rate Optimization for SaaS: How to Get Great Results
As a SaaS business, you can always improve your conversions of casual browsers to loyal, paying customers by optimizing your site and app....
SaaS Email Marketing Guide – Grow Your Company With These 7 Tips
There's no denying that email marketing for SaaS companies offers huge opportunities for growth. So, whether you love it or hate it,...